Who is HSRA™
Our Mission and Vision
MISSION: Make a difference in the lives and businesses of professional Home Stagers and ReDesigners throughout the world by helping them reach their goals and find purpose with the services they provide.
VISION: HSRA™ exists to provide expert training, knowledge, and support to Home Stagers and ReDesigners throughout the world, which ensures top service and results to our clients and business partners.
Our Core Values
We are cutting edge in our industry.
We are strategic and plan for success.
We have honesty and integrity in everything we do.
We are enthused and passionate about our cause.
We are dependable and available to assist needs.
We relate and show an interest in others.
We always go out of our way to do extra for others.
We are a true friend to all we interact with and have their best interests at heart.
“HSRA™ is awesome and powerful! It’s one of the best groups I’m involved in as a Home Stager. Being involved has given my business a new perspective and taken it to a higher level I never thought it could get to. They helped me with getting a warehouse, a team, etc.; their knowledge is something they can give to your business. They are always there to answer any question. It really just helps with everything, so I’m really just thankful for all of you at HSRA™!”
- Joseph Sipp
“Meeting with HSRA™ just over a year ago changed my business overnight. They taught me to work for my business, and not in my business, which I had been doing for so long. Now I’m out there networking, teaching continuing education classes to Realtors, and going to real estate agencies to talk with them about Staging. I was fortunate enough to hire four new part-time Stagers who are awesome and help me run my business even when I am out. I had to be out of the office, unexpectedly, for an emergency for two weeks; that month was our best month ever, with 57 Staging consultations! My business would have fallen apart if I had not had my systems in place and the girls in place to help me get the job done. HSRA™ is really out there to help you and advise you in any way possible to help you grow your business.”
- Andrea Lenzen
“The best bang for my professional buck is the ongoing learning experience I get with my HSRA™ membership. Jana and the HSRA™ team exude caring professionalism, they lead with expert and out-of-the-box training and have a genuine desire to help Stagers grow their businesses. This leadership and training program will lead the way in the staging industry, not only in the North America, but all over the world.”
- Sue Kauffman
A Bit of History
WITH OVER 2 DECADES OF EXPERIENCE IN THE HOME STAGING AND REDESIGN INDUSTRY, FOUNDER JANA USELTON HAS RUN EVERY ASPECT OF THE BUSINESS FROM DRIVING THE DELIVERY TRUCK TO PERSONALLY STAGING THOUSANDS OF HOMES.
HOW WE GOT HERE:
Starting the business in her home, hiring her best friend and hitting the town in her SUV, Jana built an interest into a multi-million dollar business which is still flourishing today. Now in “Phase 3,” she is able to dedicate the majority of her time pouring into her management team and staff, training Real Estate Agents, and consulting other professional Stagers throughout the world.
As one of the largest and most successful Staging businesses in the country, Jana is able to pull from her knowledge, challenges, and successes to train others who desire to be the best of the best. Jana has also teamed with many top experts throughout the country to assist in this venture, changing and improving our industry for the better. They see one day where Professional Home Staging is expected and a must for every home going on the market regardless of price point.